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I've Been Wrong About Amazon Stock for Almost 10 Years. Here's Why I'm Finally Changing My Mind.

After years of avoiding Amazon, I realized the business evolved in ways I hadn't fully appreciated.

I've Been Wrong About Amazon Stock for Almost 10 Years. Here's Why I'm Finally Changing My Mind.

Published August 6, 2026 · Category: Finance

Overview

For most of the last decade, I looked at Amazon (NASDAQ: AMZN) and thought, "Amazing business, but too messy for me as a shareholder."

I saw razor-thin retail margins, huge capital spending, and a company that seemed to reinvent itself every other year.

Details

Now I find myself changing my mind, not because the stock has gone up, but because the underlying business looks very different than the one I kept passing on.

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Source

Originally published at www.fool.com.

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