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Ford's new 'Fathom' electric pickup truck will start at $28,000

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

Ford's new 'Fathom' electric pickup truck will start at $28,000

Published August 6, 2026 · Category: Finance

Overview

It's the first vehicle to be built using the "Universal Electric Vehicle" platform that Ford has said is key to making money with EVs.

Source

Originally published at www.cnbc.com.

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